Beauty Advert

This is my advert for a beauty product of my choosing. I chose to do a cocoa butter Vaseline because it is a product I use everyday so I know it is a trusted product. I first took a photo of my product with a plain background in a bright room so it was easy to remove the background. I then sent this photo to my email to then be imported to Photoshop. I decided to make the background white and brown as these are the identifying colours of a cocoa butter Vaseline. To create a warped effect I used the gradient tool and then used a grid effect to make it circular around the product. To make this product come alive I downloaded a PNG image of cocoa beans, to which I imported and removed the background. In order to make it seem as though it is exploding out of the product, I used the layering tool to place this cocoa beans layer behind the Vaseline but in front of the background. This creates the illusion that the product is bursting with flavour and also creates a sense of fun for such a simple product. However due to the brightness of the background and the shade of the cocoa beans, the Vaseline looked dull and lacking in colour, therefore I had to increase the hue, the saturation and the brightness in order for the product to comply with the background in harmony. To finish my advertisement, I added a slogan to catch attention. I chose 'Natural Butter, Natural Beauty' as this reinforces the idea that the brand Vaseline is organic and uses all natural ingredients. Finally I added a simple hashtag of #VictoryWithVaseline as the letter V is a fricative sound which aligns with a buzzing noise typically assigned with bees. Bees are known for their ability to pollenate and their impact on the environment, so I wanted this product to also look natural and linking to the environment due to its natural ingredients. this hashtag also appeals to the digital native as many of their target customers are using online platforms today. My original design was complete though I felt that it was missing something, so I thought I would add some palm leaves so further the tropical theme. I chose this specific design as it gives a sense of life and growth for the product, synonymous to the hashtag and slogan. Overall, I believe I have created a very effective advertisement in promoting the brand Vaseline.