Development of music videos

Music videos that resonate with me

Vogue- Madonna 

This music video has a constant colour scheme of black and white to emphasise the chic and elegant nature of vogue. 

Bad Romance- Lady Gaga

This music video has elements of a futuristic design though also clinical, representing the shear uniqueness of the video which makes it stand out from generic designs

Running up that hill- Kate Bush

This video has a dream-like mood and atmosphere, parallel to the meaning of the song which is to represent the fundamental misunderstandings of people in love. 

Like a Prayer- Madonna

Thriller- Michael Jackson

This music video had a very large cultural impact as it was one of the first to combine cinematic storytelling with elaborate choreography in a music video. 

Goodwin's Theory

5 key ingredients for a music video

 Genre Characteristics- music videos demonstrate genre characteristics (eg stage performance for a metal band, or dance routine for a girl/boy band)

Lyrics and Visuals- there's a relationship between lyrics and visuals (either illustrative, amplifying or contradicting) 

Music and visuals- the demands of the record label will include the need for a lot of close ups of the artist 

Close ups and Motifs- there's frequent reference to notion of looking and voyeristic treatment

Dyers Star theory